Samsung show-room


Action: Concept for exhibition
Location: Cernusco S/N, Milan, Italy
Surface: 200 sq.m
Head Designer: Alessia Garibaldi, Giorgio Piliego
  • Samsung show-room


    Action: Concept for exhibition
    Location: Cernusco S/N, Milan, Italy
    Surface: 200 sq.m
    Head Designer: Alessia Garibaldi, Giorgio Piliego

    The tender project to renovate the Samsung Showroom at the headquarters in Cernusco sul Naviglio.
    The goal of the project was to revisit and redesign the current showroom in Building Six in Cernusco sul Naviglio to make it the centre of technological excellence and the chosen venue for presenting Samsung products and solutions, encouraging important business opportunities and encounters, continuing the theme from Expo 2015, of which Samsung was a global partner.
    The showroom was designed to embody Samsung’s brand ideal; technological innovation is the engine which offers new breakthroughs in both the domestic and professional field. Samsung solutions enable collaboration between people and things, facilitating the optimisation of business processes, delivering on Samsung’s promise of an all-encompassing Smart Life.
    Product experience becomes the focal theme in an exhibition environment capable of creating a strong emotional and aspirational impact, one that is rationalised in terms of comprehensibility and feels like being at home.

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